Introduction to The 4-Day Win by Martha Beck
We share a cultural belief that a combination of information and willpower should be enough to ensure compliance with any weight loss program. Eat less, move more, just do it! If this worked, we would all be thin already. Martha tell us that there is something amiss in our diet strategy.
The problem isn’t that we don’t know what to do, the problem is that we don’t do what we know. Why not? Contrary to conventional wisdom, the most compelling answer is not in our refrigerators, our restaurants, our mouths, our stomachs, our weak wills, or our basically vile and godless natures. It’s in our heads.